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SWOT Analysis



Choosing the right career and identifying the steps to reach a career goal are undeniably related with one's self-awareness of their interpersonal and professional skills. In order to obtain a better perspective of what the best approach for me is to get my desired career path I completed a SWOT Analysis the outcomes of which gave me a better sense of direction about how to successfully achieve my career ambitions.

The SWOT analysis has a simple structure of 4 elements - Strengths, Weaknesses, Opportunities and Threats. The following observations are based on my current work ethic and circumstances which means that some of they may be altered overtime hence the completion of a new SWOT analysis might be needed after a period of a few months.


1. Strengths
  • Good skills with front-end programming languages (HTML, CSS) and some knowledge on back-end languages (Javascript, jQuery, XML)
  • Experienced in using some of Adobe Creative Cloud's main tools (Photoshop, Dreamweaver, Muse)
  • Ability to develop digital content from home (websites, visuals)
  • Motivation to learn new software and developing techniques
  • Genuine interest for web design and development
  • Understanding, willing to help, team player
2. Weaknesses
  • Not very good with reflective writing and reports
  • Lacks organisational skills and not suitable for managing duties
  • Hard to focus at times
  • Communication skills need improving in terms of confidence and self esteem
  • Sometimes find it hard to stand up for myself and defend my opinion
3. Opportunities
  • Looking into additional software related learning courses and certification may increase chances for employability
  • Learning new programming languages as part of my course
  • Graduate jobs in the field of web design rely mainly on skills and experience -> assignment results may not be crucial for the success of my application
4. Threats
  • Not a lot of web design jobs available in the area
  • Job adverts mainly listing experience as a crucial requirement
  • Unsuccessful job applications can lead to disappointment and lack of motivation




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